Spotify Advertising Agency in the UK
SPOTIFY
ADVERTISING
More than 2 in 5 UK adults use Spotify every week. We plan, buy and optimise Spotify campaigns that reach the audiences your other channels are missing — with precision targeting and measurable results.
THE UK'S MOST USED
DIGITAL AUDIO PLATFORM
Spotify is the most used digital audio platform in the UK — and it reaches audiences that commercial radio, TV and social media simply cannot.
42% of UK online adults use Spotify on a weekly basis. That's more than 1 in 3 adults across the UK reachable through a single platform, across music and podcasts combined. The ad-supported free tier alone represents 13 million listeners — a premium, engaged audience that is directly reachable through Spotify's advertising platform.
Critically, Spotify's audience skews significantly younger and more employed than commercial radio or TV. 48% are Millennials (25–44). 22% are Gen Z (16–24). 69% are in full or self-employment. 72% are ABC1. This is not a remnant audience — it's a coveted one.
REACHING WHO YOUR
PLAN CURRENTLY MISSES
The most compelling reason to add Spotify to a media plan is incrementality — the unique audiences it delivers on top of channels you're already buying.
Adding Spotify to a plan that includes commercial radio delivers, on average, 28% incremental unique weekly reach. Adding it to a TV plan delivers 27% more. Adding it alongside social and digital delivers 18% more. These are not duplicated audiences — they are people your existing plan does not reach.
For brands running multi-channel campaigns, Spotify is one of the most efficient ways to extend total reach without cannibalising existing investment.
SPOTIFY ADDS NEW AUDIENCES
ON TOP OF EVERY OTHER CHANNEL
added on top of
Commercial Radio
added on top of
Commercial TV
on top of Ad-Supported
Streaming Apps
added on top of
Social & Digital Platforms
SPOTIFY'S AUDIENCE VS
OTHER UK MEDIA
| Demographic | Spotify | Radio | TV |
|---|---|---|---|
| Gen Z (16–24) | 22% | 9% | 9% |
| Millennials (25–44) | 48% | 35% | 34% |
| Employed (full/self) | 69% | 59% | 67% |
| High Household Income | 26% | 26% | 28% |
| Profile | Free | Premium |
|---|---|---|
| ABC1 | 70% | 72% |
| Average Age | 35 | 31 |
| University Educated | 40% | 47% |
| Homeowners | 48% | 51% |
| Employed | 56% | 62% |
Let's Talk
Talk to us today to find out how we can help your Spotify campaign.
SPOTIFY ADVERTISING
FORMATS WE BUY
THE AD-SUPPORTED AUDIENCE
IS NOT A COMPROMISE
A common misconception is that Spotify's free, ad-supported listeners are a lower-value audience than Premium subscribers. The data says otherwise — the two tiers are demographically near-identical, with Free listeners skewing slightly older and more likely to be parents and homeowners.