Reach 80% of the UK population through targeted digital audio — Spotify, DAX, TalkSport, podcasts and programmatic audio, planned and bought by specialists who know every platform inside out.
Digital audio reaches audiences that every other channel misses — and it reaches them in moments of genuine attention, not distraction.
More than 2 in 5 UK adults use Spotify every week. DAX reaches 27 million UK listeners monthly across Global's radio stations, SoundCloud, Sky, ITV and over 180 premium publishers. TalkSport delivers the most engaged sports audience in UK audio. Podcasts reach highly educated, high-income listeners in moments of focused attention that no other medium can replicate.
Yet digital audio remains one of the most under-invested channels in most UK media plans — which means the brands that plan it properly gain a genuine competitive advantage over those that don't.
Simplicity plans and buys across the full digital audio landscape. We have direct relationships at every major platform, access to programmatic audio through the leading DSPs, and the planning expertise to build campaigns that work across the channel mix — not just within a single platform.
Spotify's UK audience is 48% Millennials and 22% Gen Z — significantly younger than commercial radio (34% and 9% respectively) and commercial TV (35% and 9%). 69% are in full or self-employment. 72% are ABC1.
Critically, digital audio adds incremental reach — not duplicated reach. Adding Spotify to a plan that already includes commercial radio delivers 28% additional unique weekly reach. Adding it to a TV plan delivers 27% more. These are audiences your existing channels are not reaching.
DAX's audience spans the full demographic spectrum through its 180+ publisher network — from Capital and Heart for mass-market reach to specialist podcasts for precision targeting by category, interest and profession.
The most used digital audio platform in the UK. 42% of UK online adults use Spotify weekly — and 13 million of them are on the free, ad-supported tier, making them directly reachable through targeted audio and display placements.
Created by Global in 2014, DAX is the UK's largest digital audio advertising platform. One buy accesses Capital, Heart, SoundCloud, Sky, ITV, The Athletic and 180+ premium publishers across live radio, music streaming and podcasts.
TalkSport delivers the most engaged sports audience in UK audio — listeners who are actively attentive, not passively listening. Podcast advertising offers contextual precision across every interest category, with host-read options for brands that want authentic integration.
More listeners pay full or most attention to content on Spotify compared to commercial radio — 53% vs 37%.
More Spotify users pay full or most attention to advertisements compared to radio listeners — 27% vs 20%.