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Digital Audio Advertising Agency in the UK

IN THE EARS
OF YOUR AUDIENCE

Reach 80% of the UK population through targeted digital audio — Spotify, DAX, TalkSport, podcasts and programmatic audio, planned and bought by specialists who know every platform inside out.

Talk to Us About Audio
42%
UK Adults Reached Weekly via Spotify Alone
Nielsen × Spotify, 2023
27M
Monthly UK Listeners on DAX
Global / DAX
28%
Incremental Reach Added on Top of Radio
Nielsen × Spotify, 2023
£7.70
Revenue ROI per £1 Spent on Audio
DAX / Global research
The Opportunity

AUDIO IS THE CHANNEL
YOUR PLAN IS MISSING

Digital audio reaches audiences that every other channel misses — and it reaches them in moments of genuine attention, not distraction.

More than 2 in 5 UK adults use Spotify every week. DAX reaches 27 million UK listeners monthly across Global's radio stations, SoundCloud, Sky, ITV and over 180 premium publishers. TalkSport delivers the most engaged sports audience in UK audio. Podcasts reach highly educated, high-income listeners in moments of focused attention that no other medium can replicate.

Yet digital audio remains one of the most under-invested channels in most UK media plans — which means the brands that plan it properly gain a genuine competitive advantage over those that don't.

Simplicity plans and buys across the full digital audio landscape. We have direct relationships at every major platform, access to programmatic audio through the leading DSPs, and the planning expertise to build campaigns that work across the channel mix — not just within a single platform.

Who We Reach

THE AUDIENCE
OTHER CHANNELS MISS

Spotify's UK audience is 48% Millennials and 22% Gen Z — significantly younger than commercial radio (34% and 9% respectively) and commercial TV (35% and 9%). 69% are in full or self-employment. 72% are ABC1.

Critically, digital audio adds incremental reach — not duplicated reach. Adding Spotify to a plan that already includes commercial radio delivers 28% additional unique weekly reach. Adding it to a TV plan delivers 27% more. These are audiences your existing channels are not reaching.

DAX's audience spans the full demographic spectrum through its 180+ publisher network — from Capital and Heart for mass-market reach to specialist podcasts for precision targeting by category, interest and profession.

Platforms We Buy

THE FULL DIGITAL
AUDIO LANDSCAPE

Spotify
Streaming Audio · Podcasts · UK Market Leader

The most used digital audio platform in the UK. 42% of UK online adults use Spotify weekly — and 13 million of them are on the free, ad-supported tier, making them directly reachable through targeted audio and display placements.

42% Weekly UK Adult Reach
13M UK Free (Ad-Supported) Listeners
66% UK Gen Z Reachable
Spotify Advertising in Detail
DAX
Digital Audio Exchange · Global · 180+ Publishers

Created by Global in 2014, DAX is the UK's largest digital audio advertising platform. One buy accesses Capital, Heart, SoundCloud, Sky, ITV, The Athletic and 180+ premium publishers across live radio, music streaming and podcasts.

27M Monthly UK Listeners
180+ Premium Publishers
130M Global Audience
DAX Advertising in Detail
TalkSport & Podcasts
Sports Audio · Spoken Word · Specialist Content

TalkSport delivers the most engaged sports audience in UK audio — listeners who are actively attentive, not passively listening. Podcast advertising offers contextual precision across every interest category, with host-read options for brands that want authentic integration.

#1 UK Sports Audio Platform
75% UK Advertisers Increasing Podcast Spend

Let's Talk

Talk to us today to find out how we can help your Digital Audio campaign.

Talk to Us
Why Digital Audio

FOUR REASONS AUDIO
BELONGS IN YOUR PLAN

Incremental Reach
Digital audio adds audiences your existing channels don't reach. Spotify alone adds 28% incremental weekly reach on top of commercial radio, and 27% on top of TV.
Genuine Attention
53% of Spotify users pay full or most attention to content — versus 37% on radio. Audio listeners are active, not passive. Their screen is often off. They can't scroll past.
Precision Targeting
Target by demographic, behaviour, context, location and listening moment. Reach a commuter during their morning podcast, a gym-goer during their workout, a driver at the point of discovery.
Measurable ROI
Audio advertising generates £7.70 in revenue for every £1 invested. Modern measurement tools track brand uplift, site visits and even footfall from audio exposure — not just impressions.
Attention Data

YOUR AD IS ACTUALLY
BEING HEARD

+15%

More listeners pay full or most attention to content on Spotify compared to commercial radio — 53% vs 37%.

Source: Nielsen × Spotify 'The Mixer' Research, 2023
+7%

More Spotify users pay full or most attention to advertisements compared to radio listeners — 27% vs 20%.

Source: Nielsen × Spotify 'The Mixer' Research, 2023
Ad Formats

AUDIO WORKS ACROSS
EVERY FORMAT

Audio Spot
The standard 15–30 second audio ad — unskippable, high attention, delivered in the listening moment. Works across all platforms and is the foundation of any digital audio campaign.
Programmatic Audio
Audience-targeted audio bought programmatically through DSPs — gives you the precision of digital display with the attention of audio. Available across DAX, Spotify and other programmatic audio exchanges.
Podcast Advertising
Pre-roll, mid-roll and host-read ads delivered within podcast content. Contextually relevant, high attention, and available dynamically through DAX's podcast network or direct with specific publishers.
Audio + Display
Companion display banners served alongside audio ads on mobile — capturing visual attention at the moment of audio exposure. Available on Spotify and across the DAX network.
Branded Playlists
Sponsored playlists and moments on Spotify — aligning your brand with specific listening contexts, moods and activities. Particularly effective for lifestyle and FMCG brands.
Smart Speaker
Audio advertising delivered to smart speaker listeners — a growing, highly engaged in-home audience reachable through DAX and programmatic audio. Screenless, unskippable, high attention.
Common Questions

FREQUENTLY ASKED
QUESTIONS

Why should digital audio be in a UK media plan?
Audio reaches around 80% of the UK population every week, yet it remains one of the most under-invested channels in UK media plans. That imbalance is the opportunity: brands that plan audio properly reach engaged listeners — commuting, exercising, working — in moments no visual channel can access, usually at efficient CPMs.
Which digital audio platforms do you buy in the UK?
We plan and buy across Spotify (reaching 42% of UK adults every week), DAX — the UK's leading digital audio exchange with 27 million monthly listeners across Global's stations — plus podcast networks and programmatic audio. Direct platform relationships on all of them.
What is the difference between Spotify and DAX advertising?
Spotify is a single platform bought direct — precise targeting by audience, moment and playlist context across music and podcasts. DAX is Global's audio exchange, aggregating digital streams of stations like Capital, Heart, Classic FM, LBC, Radio X and Gold plus a wider publisher network — closer to commercial-radio-style reach with digital targeting. Many UK plans use both.
How much does digital audio advertising cost in the UK?
Audio is one of the most accessible channels in UK media. Entry budgets are modest, CPMs are efficient relative to video, and creative production is not a barrier — audio spots are quick and inexpensive to produce, and we manage the process. We recommend a defined test budget first, then scaling on the performance data.
What audio ad formats are available in the UK?
Standard 15–30 second audio spots (unskippable, high attention), podcast advertising (pre/mid-roll and host-read), companion display alongside audio on screen, branded playlists and takeovers on Spotify, and programmatic audio bought audience-first across the whole ecosystem. We plan the format mix around your audience and objective.

READY TO GET HEARD?

Let's Talk Audio

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