A multi-award winning independent UK agency. We plan and buy across audio, OOH, connected TV, paid social and search combining the data intelligence of a network with the senior attention you only get from an independent. No holding group. No graduate handoffs.
Simplicity is an independent UK media agency, founded in London in 2019 and built from the ground up by senior media professionals with decades of hands-on experience — planning, buying and activating across every channel that moves audiences. Traditional media to full-service digital: paid social, search, programmatic, connected TV, digital audio, out-of-home and press.
We combine the data intelligence and platform access of a network with the speed, accountability and senior attention you only get from an independent. No holding group. No graduate handoffs. No inflated rate cards protecting someone else's margin. Just a team that knows the UK media landscape inside out, direct relationships at every major platform, and a track record that spans brand-building broadcast campaigns to always-on digital performance.
Over £11 million in media managed since 2019. Clients ranging from FTSE-listed utilities to global entertainment brands — and the independents who needed to punch above their weight.
We don't do average. We don't do slow. And we don't take on a brief unless we're confident we can make it unmissable.
Five-year paid search partnership delivering 3× lead volume for the UK's leading kitchen design software — Netty Award winner 2024 and 2025.
Multi-platform VR launch campaign with a Meta Quest focus — driving the Golden Joystick-nominated title into the top 10 at launch and putting it in front of the UK's most engaged VR audience.
Full-service digital — search, social, creative and custom attribution — driving open day bookings for LMA, from independent academy to Galileo Education group.
Built a cross-domain attribution system from scratch — closing the loop between paid media spend and confirmed restaurant bookings across a closed third-party engine.
Multi-channel digital campaign designed to reduce non-emergency 999 calls across the Thames Valley region — Social Awarenesscommunications at scale.
Pan-European launch campaign across digital and OOH — reaching 44 million gamers across five markets and delivering 154 million impressions for a major global gaming franchise relaunch.
Full-service media and marketing across every channel that moves UK audiences — from first impression to conversion.
Reach 80% of the UK population through targeted digital audio. We place your brand across Spotify, DAX, TalkSport and every major streaming platform — precision targeting that puts your message in the ears of the right listener, at the right moment.
More about Digital Audio →Place your brand in front of consumers wherever they are — high streets, transport hubs, gyms, forecourts. Programmatic DOOH that responds to weather, time of day and audience behaviour in real time.
More about Digital OOH →Reach audiences on the biggest screen in the house. We plan and buy Connected TV inventory across ITVX, Channel 4, Sky and programmatic CTV platforms — delivering broadcast-quality impact with digital precision targeting.
More about Connected TV →Data-driven paid social across Meta, TikTok, LinkedIn and YouTube. Creative that stops the scroll, backed by audience intelligence that maximises every pound of budget. From awareness to conversion — we engineer the full funnel.
More about Social Media Ads →Capture intent at the moment of decision. Our search specialists build and manage paid campaigns that deliver measurable return — from keyword architecture to landing page optimisation, we own the full performance loop.
More about Search Marketing →Campaigns that earn column inches. From national press strategy to earned media and influencer relations — we craft stories the UK media wants to tell. Coverage that builds authority and amplifies every channel you run.
More about Press & PR →Simplicity don't just plan and buy — they think. Every recommendation came with a clear rationale and the results backed it up. We saw measurable uplift within weeks, not quarters.
We'd been with a network agency for three years and never felt like a priority. Six months with Simplicity and we had senior attention on every campaign, faster turnarounds, and better CPMs across the board.
The attribution work they built for us was unlike anything we'd seen from a media agency. They identified a problem we didn't know we had, solved it without a development budget, and the bookings data became the foundation of everything we do now.
