Mobile OOH · Street Van and Ad Walker Advertising in the UK
ADVERTISING
THAT FOLLOWS
YOUR AUDIENCE.
Mobile formats that go where fixed OOH cannot. Branded vans and ad walkers deployable on demand — product launches, event activations and city takeovers at any scale.
WHAT MAKES
IT WORK
Every other format in out-of-home advertising is fixed. It stays where it is placed and waits for the audience to pass. Street vans and ad walkers invert that model — they go to the audience, positioning your brand exactly where the brief demands, on demand.
Branded street vans are particularly powerful for product launches and campaign launches where presence at a specific event, venue or location is the objective. A van can be outside a competitor's flagship store, at a festival entrance, at a stadium on match day, or moving through the most densely-trafficked streets in a target city — all in the same campaign.
HOW WE
BUY IT
Ad walkers — human-worn advertising panels — deliver the same flexibility at street level with an additional layer of proximity and interaction. They can work crowds, move between locations and engage directly with passers-by in a way that no fixed format can. The unexpected nature of the format generates additional attention and recall.
Both formats are inherently social-first — people photograph and share encounters with mobile advertising in a way they would not with a static billboard. A well-executed van or walker campaign generates earned social impressions alongside the physical exposure.
FORMAT IN CONTEXT
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